Can ChatGPT recommend your store?

Q: Is this just another AI fad?

OpenAI, Google, and Stripe have already built the way to pay within the chat (ChatGPT Instant Purchase). Shopify already connects its stores. It's not a prediction: it's infrastructure that already works and is opening to all stores now.

Q: I have a small website, does this affect me too?

It affects you more. On Google, the big ones eat up the top spots with budget. In AI recommendations, a small store with well-set data can appear alongside the big ones. It's the first time in years that the field is leveled for whoever moves first.

Paste your site and in 30 seconds you will know whether AI assistants can read, understand and recommend it. Free, no sign-up, nothing to install.

96/ 100 · sklum.com

Secure connection (HTTPS)
The site responds correctly
robots.txt allows shopping AIs
Headers don't block AI usage
Content visible without JavaScript
Product structured data
Machine-readable prices
llms.txt file
agents.md file
Sitemap available
Store identity declared
Clear title and description

Open the sklum.com report

Stores wehave measured

463 stores from Spain and Latin America, scanned on the same 12 checks. Average score: 82. One in 17 shuts out at least one assistant.

See the full study of 463 stores

What fails most

Share of stores that pass

agents.md file25%
llms.txt file40%
Product structured data44%
Machine-readable prices47%
Store identity declared68%

Store	Platform	Sector	Score
4pawsmx.com	Tiendanube	Pets	100
ar.ilovea2.com	Tiendanube	General	100
aristocrazy.com	Shopify	Jewellery	100
companiadechocolates.com	Tiendanube	Food	100
ecoalf.com	Shopify	Fashion	100
kbeautyshop.com.co	Tiendanube	Beauty	100
keuka.com.mx	Tiendanube	General	100
kokobeautymx.com	Tiendanube	Beauty	100

You see a price

A person reads the price on your product page. An AI assistant only reads it when it is declared as data: price, currency and availability. Without it, to the AI your product has no price, and it picks one that does. On the left, what a person sees; on the right, what the AI reads when the data is missing.

A lone marker post in still water, almost hidden by fog — This is how an AI assistant sees a store without data: something is there, but not what. Photo: Billy Lam (Unsplash).

Half a minute to know

Five secondsFirst you paste your store's address.

Twenty-five secondsThen we run the 12 checks assistants look at.

One afternoonAfter that you fix what is missing, with instructions for your platform.

First you paste your store's address.

Then we run the 12 checks assistants look at.

After that you fix what is missing, with instructions for your platform.

Let them
in.

If your robots.txt or your CDN blocks GPTBot, ClaudeBot or PerplexityBot, your store does not exist for them. Since September, Cloudflare blocks them by default on new domains.

Two lines like these and ChatGPT stays out

User-agent: GPTBot
Disallow: /

User-agent: ClaudeBot
Disallow: /

Show your
price.

Without product data with price, currency and stock, the assistant cannot compare you and drops your store just in case.

What an AI does read: a product page on sklum.com

"@type": "Product",
"name": "Silla de comedor Royal",
"offers": {
  "price": "26.95",
  "priceCurrency": "EUR",
  "availability": "InStock"
}

Say who
you are.

Name, contact details and who is behind the store. Assistants recommend stores they can identify.

Illustrative example of an answer

Is it safe to buy from example-store.com?

I cannot find who is behind example-store.com: it declares no company name and no contact details. To be safe, here are three stores that do.

Diagnosis is free	Free€0	Full report€19
Payment	None	one-time, forever
Score and 12 checks	Yes	Yes
First fix	With instructions for your platform	With instructions for your platform
The other fixes	Diagnosis only	All of them, ordered by recoverable points
Snippets with your data	No	robots.txt, identity and product data, llms.txt and agents.md
Competitors	One	Up to five, check by check
The 10 buying questions	Which ones affect you	How to win each one
	Scan free	Buy the report

An agency audit costs between €99 and €950. See a full sample report

Questions

What's free and what's paid?

Forever free: file generators (agents.md, llms.txt), the guide, and your score with the problem list. Paid (€19, one-time): the full fix plan, step-by-step instructions for every issue on your store, in the right order and with specifics for your platform. Generic files are 10% of the work; the diagnosis applied to your store is the rest.

Is this just another AI fad?

OpenAI, Google, and Stripe have already built the way to pay within the chat (ChatGPT Instant Purchase). Shopify already connects its stores. It's not a prediction: it's infrastructure that already works and is opening to all stores now.

How much does it cost to fix what the scan finds?

It depends on your store, but the two main fixes (allowing AI access and declaring products correctly) can usually be resolved in one or two afternoons, often with tools you already have (WooCommerce SEO plugins, Shopify settings). The report tells you exactly what your case is.

I have a small website, does this affect me too?

It affects you more. On Google, the big ones eat up the top spots with budget. In AI recommendations, a small store with well-set data can appear alongside the big ones. It's the first time in years that the field is leveled for whoever moves first.

Do you store data about my store?

We store the scan result to publish your public report (you can ask us to remove it) and improve the service. We don't ask for access to anything: we only read what is already public.

Can AI see you?

Free, 30 seconds, no sign-up.

Scan my storeorSee an example